Senior Marketing Campaign Strategist, Online Summits & Events

Product Marketing · Petaluma, California
Department Product Marketing
Employment Type Full-Time
Minimum Experience Mid-level
Compensation DOE

Remote Opportunity Available in CA, CT, NY, and OR


About Us:

The Shift Network is a global educational media company with a diverse and inclusive culture offering exceptional, transformative training and certification programs featuring the world's brightest and wisest luminaries. We uplift people across the world with inspirational mobile content and international online events that inform and empower. We've helped millions of people worldwide to grow, transform their own lives and positively impact the world around them. And we’re poised to expand our reach like never before!


About This Position:

As the Sr. Marketing Campaign Strategist, Online Summits & Events you are a critical part of the team responsible for the performance of our well-established product line of online summits, as well as new and emerging product line of festivals and other types of online events. This role oversees the development of comprehensive marketing campaigns that focus on driving lead-generation, interest-based engagement and achieving revenue goals.

This role requires solid strategic and tactical marketing experience in the B2C online summit (or “online event”) space, as well as strong project management and writing skills. You will function as a key driver and integral team player in optimizing cross-functional collaboration between our marketing and product development (transformational learning) teams, with an analytical, customer-journey focused approach to achieving sales success. Experience in developing strategic copy for social media that focuses on driving lead-generation and interest-based engagement is also desirable.

As a campaign strategist for the product marketing team, reporting to the Director of Product Marketing for Summits, the ideal candidate will have a strategic mindset and the necessary skills to develop a creative marketing vision/strategy and use their organizational skills to implement, attract, engage and convert leads.

To be effective, you will use data and testing techniques to acquire deep knowledge of our customers to drive positioning, messaging and innovation that produces results. You’re able to effectively combine strategic and analytical abilities with an innovative, creative mindset and analytical abilities with an innovative, creative mindset and strong interpersonal skills.

For this role, success will depend on the candidate’s ability to know when to drive and when to support, as well as effectively balance innovation with the practical day-to-day deliverables that come with executing a multi-faceted online summit campaign. Attention to detail, an eye for quality, a customer-focused mindset and an obsession with tracking performance are also critical to success in this role.

Other critical marketing responsibilities include developing marketing briefs, interfacing with summit hosts and speakers, and providing input for audience targeting and segmentation, marketing analytics, and brand messaging. Effective collaboration with copywriters and content creators to execute successful direct response campaigns (including email, affiliate, content marketing, paid advertising, and social media) as part of the overall integrated strategic and tactical marketing experience in the B2C space is essential.


Responsibilities:

  • Function as a senior marketing campaign strategist in driving and delivering successful, data-driven marketing and customer acquisition campaigns for the company’s online summits & events to meet or surpass performance objectives.
  • Responsible for directing and delivering landing pages on time using The Shift Network’s tone and style with a special ability to integrate the right keywords.
  • Take point in ensuring all key marketing stakeholders are in sync, collaborating, and coordinating effectively including advertising, email marketing, creative services, and media.
  • Develop and execute effective funnel and customer acquisition tactics, using a data-centric approach for measuring, iterating, and optimizing results throughout the lifecycle of each campaign.
  • Collaborate as an effective partner with our product development (transformational learning) group in identifying and supporting successful faculty, topics, content and bonus offers, and other functional areas of the organization including customer service, scheduling, and operations as well.
  • Work closely with the creative services (“marketing production”) team, including designers, and videographers to develop and deliver compelling online marketing campaign materials to attract and meet the needs of the target audience, achieving strong engagement and conversion KPIs.
  • Oversee the general progress and development of an overall summit/event marketing strategy and campaign by contributing to development of all the elements and projects, including landing pages, banner ads, emails, and other marketing materials to ensure cohesive positioning and branding among projects.
  • Oversee copy development and occasionally write copy as needed; provide feedback to the copywriting team and use it to adjust project strategies and priorities.


Qualifications and Characteristics Desired:

  • 5+ years as a successful digital and/or direct response marketer, B2C, in the online marketing space – including working to define offers, positioning, opt-in landing pages, sales pages, emails, ads, and social posts – with an emphasis (and examples of) building customer funnels and marketing content campaigns that convert and deliver results.
  • Effective communication skills and experience leading important meetings to gather key insights for marketing and brand creation.
  • Excellent writing skills to write or approve copy and provide strategic and creative feedback.
  • A passion for life-long learning -- experience in, and a passion for, personal transformational learning is a plus.
  • Self-motivated, proactive performer with a solutions-oriented mindset.
  • Ability to combine creative skills with a data-oriented business mindset.
  • Mature, credible and comfortable in dealing with company executives, faculty and speakers.
  • Empathic communicator — able to see things from the other person’s point of view.
  • Effective in executing within a co-creative and collaborative team environment, with a strong ability to work well with others and be a team player.
  • An interest in continuous process improvement
  • Strong problem solving and time management skills
  • Exceptional project management skills running multiple marketing campaigns simultaneously
  • In-depth knowledge of running B2C marketing campaigns
  • Strongly preferred: working knowledge and familiarity with transformational learning industry and/or personal development, health & wellness field
  • Must be aligned with the vision/mission of the company
  • Familiarity with the programs, key leaders, and events that The Shift Network offers
  • 1-2 years remote office experience (preferred)

 

If you are a job seeker with a disability and require reasonable accommodation to apply for this position, you can request a reasonable accommodation by sending an email to employment@theshiftnetwork.com.


The Shift Network recognizes Diversity as the presence of differences which includes race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective and also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience are vital to building a personal Shift experience, representative of the world in which we live.


Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above and below, we want to hear from you!

Thank You

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  • Location
    Petaluma, California
  • Department
    Product Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level
  • Compensation
    DOE