Email Marketing Specialist

Customer Acquisition · Petaluma, California
Department Customer Acquisition
Employment Type Full-Time
Minimum Experience Entry-level
Compensation DOE

Remote Opportunity Available in CA, CT, NY, and OR


About Us:

The Shift Network is a global educational media company with a diverse and inclusive culture offering exceptional, transformative training and certification programs featuring the world's brightest and wisest luminaries. We uplift people across the world with inspirational mobile content and international online events that inform and empower. We've helped millions of people worldwide to grow, transform their own lives and positively impact the world around them. And we’re poised to expand our reach like never before!


About This Position:

As the Email Marketing Specialist, you will ensure smooth and timely execution of The Shift Network’s marketing email program. You’ll oversee, implement and report on simultaneous email campaigns in various stages. The ability to work well in a fast-paced environment is a must.


For this role, success will depend on your ability to work well with internal and external teams, troubleshoot, and find solutions to complex problems. Detail orientation, superior organizational ability, and talented project management will serve you well to effectively deliver on a fast-paced production schedule. Well-honed communication skills will assist you in coordinating with multiple teams across the organization.


Responsibilities:

  • The development and execution of Shift Network email campaigns across all product verticals
  • Update email scheduling docs
  • Work with design, copywriters, editors and email specialists to ensure emails are created and deployed on time
  • Audience cohort segmentation 
  • Monitor ongoing email performance, deliverability, and overall account reputation to be sure that our emails are getting into the Inbox
  • Work collaboratively across departments to help schedule and execute email campaigns
  • Help with email marketing campaigns to build the segmentation, assemble the emails and provide feedback on all content being executed correctly on time.
  • Conduct ongoing A/B tests of all aspects of the email strategy (subject lines, copy, frequency, time of day/week, etc.) and communicate the results of these tests through reporting.


Qualifications and Characteristics Desired:

    • 2+ years B2C / Direct to Sales email marketing experience 
    • Strong understanding of performance-driven marketing best practices 
    • Strong copywriting, editing, campaign-building skills 
    • Experience with creating compelling messages for different customer segments
    • In-depth knowledge of email best practices to increase deliverability, engagement, and conversions
    • Understands success metrics for each initiative, and has the ability to articulate and prioritize analytics requirements to solve most important customer problems
    • Excellent verbal communications skills
    • Experience working with Iterable (preferred) or Email marketing automation software.
    • Must be aligned with the vision/mission of the company
    • Familiarity with the programs and events that The Shift Network offers
    • Knowledge of transformational content, including teachers and schools of thought
    • 1-2 years remote office experience (preferred)


    If you are a job seeker with a disability and require reasonable accommodation to apply for this position, you can request a reasonable accommodation by sending an email to employment@theshiftnetwork.com.


    The Shift Network recognizes Diversity as the presence of differences which includes race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective and also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience are vital to building a personal Shift experience, representative of the world in which we live.


    Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above and below, we want to hear from you!

    Thank You

    Your application was submitted successfully.

    • Location
      Petaluma, California
    • Department
      Customer Acquisition
    • Employment Type
      Full-Time
    • Minimum Experience
      Entry-level
    • Compensation
      DOE