Remote Opportunity Available in CA, CT, NY, and OR
The Shift Network is a global educational media company with a diverse and inclusive culture offering exceptional, transformative training and certification programs featuring the world's brightest and wisest luminaries. We uplift people across the world with inspirational mobile content and international online events that inform and empower. We've helped millions of people worldwide to grow, transform their own lives and positively impact the world around them. And we’re poised to expand our reach like never before!
About This Position:
As the Sr. Marketing Campaign Strategist, Live Courses, you are a critical part of the team responsible for the performance of our highly successful product line of online transformational learning courses. This key role focuses on working closely with our course faculty to define core customer benefits, successful positioning and helping ensure the promise matches the course content. As a campaign strategist for the product marketing team, reporting to the Director of Product Marketing, the ideal candidate will have a strategic mindset and the necessary skills to develop a creative marketing vision/strategy and use their organizational skills to implement, attract, engage and convert leads. Other critical marketing responsibilities include providing input for audience targeting and segmentation, marketing analytics, and brand messaging. Effective collaboration with copywriters and content creators to execute successful direct response campaigns (including email, affiliate, content marketing, paid advertising and social media) as part of the overall integrated strategic and tactical marketing experience in the B2C space is essential.
This role oversees the development of comprehensive campaigns and content that focus on driving lead-generation, interest-based engagement and achieving revenue goals. You will also function as a key driver in optimizing cross-functional collaboration between the marketing and product development (transformational learning) teams.
To be effective, you will use research, data and testing techniques to acquire deep knowledge of our customers, combining a data-driven approach with compelling creativity that cuts through the clutter to drive campaigns that produce results.
For this role, success will depend on the candidate’s ability to know when to drive and when to support, as well as effectively balance innovation with delivery of the practical day-to-day deliverables. Attention to detail, an eye for quality, a customer-focused mindset and an obsession with tracking performance are necessary for success in this role.
Qualifications and Characteristics Desired:
If you are a job seeker with a disability and require reasonable accommodation to apply for this position, you can request a reasonable accommodation by sending an email to email@example.com.
The Shift Network recognizes Diversity as the presence of differences which includes race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective and also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience are vital to building a personal Shift experience, representative of the world in which we live.
Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above and below, we want to hear from you!
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