Senior Digital Marketing Manager

Marketing · Petaluma, California
Department Marketing
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor
Compensation DOE

Remote opportunity available in CA, CT, NY, and OR

Who We Are:

The Shift Network is a socially-conscious business headquartered in Petaluma, CA which has served over 3,200,000 people in 170 countries in domains such as: spirituality, holistic health, sound healing, Indigenous wisdom, peace, psychology, enlightened business, and sustainability. We have successfully made an impact in most areas of conscious change by producing hundreds of ground-breaking online training programs, a wide array of inspirational global summits, and a variety of advanced mentorship programs.

Our focus, to date, has been on interactive, virtual courses, global online summits, and some live seminars and retreats – all centered in empowering a shift to a more sacred way of living. Now, we are expanding into mobile, media, podcasts and more. Ultimately we want to empower a lifelong journey into each person’s full potential in a way that also shifts society forward. We are expanding… come join us!

We’re looking for a Senior Digital Marketing Manager with a solid advertising background in Facebook/Instagram who can lead big-picture strategic planning and manage day-to-day operations. The successful candidate will need to be analytical, comfortable with numbers, and a great problem solver. They thrive in building, maintaining, and optimizing Facebook/Instagram and Google advertising campaigns, have both an innovative and methodological approach, and can lead a team while growing with the company. This position requires a blend of creativity, multi-tasking, and enjoyment working in a fast-paced environment.

Some Responsibilities Include:

  • Lead the strategy as well as build and optimize paid Facebook/Instagram advertising campaigns
  • Write ad copy for Facebook and Instagram
  • Work with Customer Acquisition Lead and other Growth Marketing Specialists to test, scale, and optimize Facebook and Instagram campaigns designed to deliver customers with the highest lifetime value at the lowest CPA possible
  • Manage a team of Digital Marketing Consultants
  • Experience working cross-functionally with internal teams
  • Stay on top of all currently running and future campaigns
  • Remain aware of new techniques, strategies, and changes to test for better results and campaign successes
  • Analyze data and metrics from campaigns, deliver reports that pinpoint learnings and influence content creations for future campaigns
  • Create briefs for designers and coordinate with the content team for copy and media

Qualifications and Characteristics Desired:

  • 5+ years creating and managing Facebook Ads 
  • 1-2+ years creating and managing Instagram Ads
  • Proven skills in ad copywriting 
  • Highly proficient with building and managing advertisements within Facebook Ads Manager & other tools on the FB Business Manager.
  • Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.
  • Strong project management skills, working the most efficient on multiple projects simultaneously
  • Experience in Google Analytics or other analytics software, as well as keyword research, setting up campaigns, optimizing ads
  • Attention to detail, thrives in fast-paced environment, strong work ethic
  • Experience with Amplitude (preferred)

The Shift Network is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Thank You

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  • Location
    Petaluma, California
  • Department
  • Employment Type
  • Minimum Experience
    Senior Manager/Supervisor
  • Compensation