Digital Marketing Manager

Customer Acquisition · Petaluma, California
Department Customer Acquisition
Employment Type Full-Time
Minimum Experience Manager/Supervisor
Compensation DOE

Remote opportunities available for residents of CA, OR, NY and CT 

Who We Are:

The Shift Network is a socially-conscious business headquartered in Petaluma, CA which has served over 3,200,000 people in 170 countries in domains such as: spirituality, holistic health, sound healing, Indigenous wisdom, peace, psychology, enlightened business, and sustainability. We have successfully made an impact in most areas of conscious change by producing hundreds of ground-breaking online training programs, a wide array of inspirational global summits, and a variety of advanced mentorship programs. 

Our focus, to date, has been on interactive, virtual courses, global online summits, and some live seminars and retreats – all centered in empowering a shift to a more sacred way of living. Now, we are expanding into mobile, media, podcasts and more. Ultimately we want to empower a lifelong journey into each person’s full potential in a way that also shifts society forward. We are expanding… come join us!

Impact of the Role:

Our Advertising and Customer Acquisition team is looking for a Digital Marketing Manager that will work with Customer Acquisition Lead and other Growth Marketing Specialists to test, scale, and optimize Facebook / Instagram and Google campaigns designed to deliver customers with the highest lifetime value at the lowest CPA possible. This role will also manage a team of Digital Marketing Consultants and stay on top of all currently running and future campaigns.

Some Responsibilities:

  • Leading the strategy as well as building and optimizing paid Facebook / Instagram social media campaigns, as well as on Google/Youtube.
  • Write ad copy for Facebook, Instagram, and Google Search.
  • Analyze data from campaigns, deliver reports that pinpoint learnings for future campaigns
  • Create briefs for designers and co-ordinate with the content team for copy and media.

Qualifications and Characteristics Desired:

  • 4+ years Creating and managing Facebook Ads and Google Ads (1-2+ years managing Instagram Ads)
  • Proven skills in ad copywriting 
  • Highly proficient with the Facebook Ads Manager & other tools on the FB Business Manager.
  • Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.
  • Experience in Google Analytics or other analytics software, as well as keyword research, setting up campaigns, optimizing ads
  • Experience with Amplitude (Nice to have) 
  • Have a firm advertising and data background in Facebook, Instagram and Google Pay Per Click  with a strong discipline for driving conversions and delivering real ROI
  • Large-budget management required

The Shift Network is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Thank You

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  • Location
    Petaluma, California
  • Department
    Customer Acquisition
  • Employment Type
  • Minimum Experience
  • Compensation