Sr. Campaign Strategist and Copywriter, Courses

Product Marketing · Petaluma, California
Department Product Marketing
Employment Type Full-Time
Minimum Experience Experienced
Compensation DOE

Remote opportunities available in CA, OR, NY and CT


Who We Are:


The Shift Network is a socially-conscious business headquartered in Petaluma, CA which has served over 3,200,000 people in 170 countries in domains such as: spirituality, holistic health, sound healing, Indigenous wisdom, peace, psychology, enlightened business, and sustainability. We have successfully made an impact in most areas of conscious change by producing hundreds of ground-breaking online training programs, a wide array of inspirational global summits, and a variety of advanced mentorship programs. 


Our focus, to date, has been on interactive, virtual courses, global online summits, and some live seminars and retreats – all centered in empowering a shift to a more sacred way of living. Now, we are expanding into mobile, media, podcasts and more. Ultimately we want to empower a lifelong journey into each person’s full potential in a way that also shifts society forward. We are expanding… come join us!


Impact of the Role:


This role plays a critical part of the Courses team, which is responsible for the performance of our highly successful product line of transformational learning courses. This role focuses on working closely with our course faculty to define core customer benefits, successful positioning and helping ensure the offerings promise matches the course content. As a critical member of the product marketing team, reporting to the Director of Product Marketing, the ideal candidate will have the necessary skills to attract, engage and convert leads, along with other critical marketing responsibilities such as providing strategic input for green-lighting new courses, audience targeting and segmentation, plus collaborating to deliver best-in-class digital marketing campaigns (including email, affiliate, content marketing and social media).


Some Responsibilities:

  • Function as a senior campaign strategist in driving and delivering successful, data-driven marketing and customer acquisition campaigns for the company’s online learning courses to meet or surpass performance objectives.
  • Responsible for directing and delivering landing pages on time using The Shift Network’s tone and style guide with a special ability to integrate the right keywords and constantly look for ways to improve landing page conversion rates.
  • Take point in ensuring all key stakeholders and functional areas are in sync, collaborating and coordinating effectively with other areas of marketing including advertising, email marketing, creative services and media, along with other functional areas of the organization including product development (transformational learning), customer service and operations.
  • Develop and execute effective funnel and customer acquisition tactics, using a data-centric approach to measuring, iterating and optimizing results throughout the lifecycle of each campaign.


What is Needed to Succeed:

  • 7+ years as a successful digital and/or direct response marketer, B2C, in the online marketing space – including working to define offers, positioning, opt-in landing pages, sales pages, emails, ads and social posts – with an emphasis (and examples of) building customer funnels and marketing content campaigns that convert and deliver results.
  • Effective communication skills and experience leading important meetings to gather key insights for marketing and brand creation.
  • A passion for life-long learning -- experience in, and a passion for, personal transformational learning is a plus.
  • Self-motivated, proactive performer with a solutions-oriented mindset with an ability to wear many hats



The Shift Network is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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  • Location
    Petaluma, California
  • Department
    Product Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    DOE