Sr. Campaign Strategist and Copywriter, Summits

Summits · Petaluma, California
Department Summits
Employment Type Full-Time
Minimum Experience Experienced
Compensation DOE

Remote opportunities available in CA, OR, NY and CT


Who We Are:


The Shift Network is a socially-conscious business headquartered in Petaluma, CA which has served over 3,200,000 people in 170 countries in domains such as: spirituality, holistic health, sound healing, Indigenous wisdom, peace, psychology, enlightened business, and sustainability. We have successfully made an impact in most areas of conscious change by producing hundreds of ground-breaking online training programs, a wide array of inspirational global summits, and a variety of advanced mentorship programs. 


Our focus, to date, has been on interactive, virtual courses, global online summits, and some live seminars and retreats – all centered in empowering a shift to a more sacred way of living. Now, we are expanding into mobile, media, podcasts and more. Ultimately we want to empower a lifelong journey into each person’s full potential in a way that also shifts society forward. We are expanding… come join us!


Impact of the Role:


This role plays a critical part of the Summits team, which is responsible for the performance of our highly successful product line of online summits. This key role focuses on outstanding writing skills to attract, engage and convert leads, but also includes other important marketing responsibilities such as contributing to the strategic roadmap of our online summits, audience targeting and segmentation, executing best-in-class customer acquisition and conversion campaigns along with developing engaging and viral content for our social media channels.


Some Responsibilities:

  • Function as the senior writer and marketing manager in driving and delivering successful, data-driven marketing and customer acquisition campaigns for the company’s online summit product line to meet or surpass performance objectives 
  • Develop and execute effective funnel and customer acquisition tactics, using a data-centric approach to measuring, iterating and optimizing results throughout the lifecycle of each campaign
  • Hold a mindset for ongoing iteration and improvement, utilizing testing and data-oriented customer feedback to optimize results at every touchpoint
  • Stay on top of market trends, competitive landscape and customer insights to constantly inform the business and improve results


Qualifications and Characteristics Desired:

 

  • 5+ years as a successful copywriter in the online marketing space – including opt-in landing pages, sales pages, emails, ads and social posts – with an emphasis (and examples of) building customer funnels and marketing content campaigns that convert and deliver results
  • Self-motivated, proactive performer with a solutions-oriented mindset
  • Proven ability to combine creative skills with a data-oriented business mindset
  • Effective in executing within a co-creative and collaborative team environment, with a strong ability to work well with others and be an integral team player
  • Familiarity with personal development/ transformative education space a plus



The Shift Network is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Thank You

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  • Location
    Petaluma, California
  • Department
    Summits
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    DOE