Director of Product Marketing, Mobile Apps

Marketing · Petaluma, California
Department Marketing
Employment Type Full-Time
Compensation DOQ

Note:  You must be a resident of CA or OR to be considered!

As Director of Product Marketing, Mobile Apps, you’ll function as the marketing leader for Shift’s growing mobile app initiatives. In this role, you’ll develop and execute strategic and tactical marketing plans -- including establishing a mobile app funnel, audience targeting, ROI-based multi-channel campaign sprints, content marketing and targeted messaging -- to drive discovery, adoption, conversion and retention of Shift’s mobile app. You’ll work collaboratively with other marketing leads on the development and execution of multi-channel paid and organic push and pull campaigns, while also working closely with our mobile app PM and content/development teams to optimize the customer experience, ensuring maximum value and stickiness for our customers.

Responsibilities and Desired Skills:

  • Lead and own the marketing strategy, execution and performance for our new mobile app, including developing effective growth strategies and performance-based, multi-channel marketing campaigns 
  • Lead forecasting and planning efforts in order to deliver against business and growth strategies 
  • Establish a deep understanding of our app customer, utilizing audience segment targeting and personas as the foundation for campaign, content and feature strategies 
  • Proactively identify research needs to understand customers more intimately in order to deliver business results 
  • Establish OKRs to match our ambitious customer adoption and revenue goals, and monitor performance daily to experiment, iterate and optimize quickly 
  • Manage ongoing, multi-faceted marketing channels and tactics including landing pages, social, paid ads, search, mobile, affiliate, content marketing, database/email marketing, in-app and push to drive product discovery, conversion and engagement to reach goals 
  • Develop a deep knowledge of Shift’s eco-system, applying a customer lifecycle approach while building an effective app marketing funnel to deliver growth 
  • Proactively identify research needs to understand customers more intimately in order to deliver business results 
  • Apply qualitative and quantitative research methods along with experiments and rigorous A/B testing to drive both product and marketing optimization to maximize results
  • Develop and lead weekly, monthly and quarterly data-based business reviews to keep key stakeholders informed and aligned on needs to optimize performance

Qualifications and Characteristics Desired:


  • 5+ years experience in B2C mobile app marketing, at least 2 years in a leadership role
  • Must have solid overall experience in, and deep understanding of, online/digital marketing, eCommerce and subscription
  • BA/BS degree required 
  • Must have direct people management experience 
  • Excellent leadership & collaboration skills are a must 
  • Experience in utilizing martech tools, A/B testing, data and analytics to optimize growth is a must (ie: Google Analytics, Iterable, mParticle, Amplify, Tableau)
  • Experience with martech and testing tools, analytics platforms, app messaging and mobile marketing software (e.g. mParticle, Iterable, Amplify, Tableau, etc.)
  • Knowledge of paid and funnel tracking platforms (e.g. Facebook Ad Manager, Google AdWords, Google Tag Manager, Google Analytics 360, MMP, etc)
  • Deep analytics background, comfortable applying data-driven decision making within imperfect or incomplete information environments
  • Ability to make complex data-driven decisions and balance short & long term tradeoff 
  • Possession of sharp analytical skills, with the ability to cut through complex datasets to formulate actionable insights. 
  • Combine a customer-centric, data-oriented mindset with creative/brand sensibilities -- able to evaluate creative content effectively, including conversion-focused copy and guiding marketing content to align with brand voice/positioning
  • Strong collaborative team player with high emotional intelligence
  • Alignment with Shift’s mission, along with a passion for learning, personal growth and transformational education

Work Location: Two days office attendance required for local employees on Tuesdays and Thursdays, when past current events, otherwise remote

Work Hours: Generally Monday-Friday, 9:00-6:00 (unless otherwise indicated)


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  • Location
    Petaluma, California
  • Department
  • Employment Type
  • Compensation